RESOURCES PAGE
This page provides links to charts and reports and contact information for people who are mentioned in my book, Postal Mail Profits in a Digitally Obsessed Age.
Chapter 3
The original chart on people who look forward to receiving their mail can be found here:
https://news.gallup.com/poll/182261/four-americans-look-forward-checking-mail.aspx
The Canada Post study, A Bias for Action, can be found here:
https://www.canadapost.ca/assets/pdf/blogs/CPC_Neuroscience_EN_150717.pdf
Chapter 4
The full report of The Private Life of Mail can be found here:
https://www/marketreach.co.uk/sites/default/files/Private_Life_of_Mail_RESEARCH_BOOK_A4_ONLINE.pdf
Contact information for Amanda Griffith and MarketReach:
https://www/marketreach.co.uk/contact
Contact information for Tessa Gooding and the Institute of Practitioners in Advertising (IPA):
Chapter 5
Brian Kurtz is the most-connected direct response person I know. Learn more about him at his website (www.briankurtz.net). He is the author of OVERDELIVER (www.OverdeliverBook.com) and co-author of THE ADVERTISING SOLUTION (www.TheLegendsBook.com).
The sub-title of OVERDELIVER describes the book perfectly: "Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing."
Chapter 6
The link to the Experian article on millennials and direct mail is:
Confessions of a Direct Mail Guy by Gordon V. Grossman is available on Amazon for about $100. However, here's an insider's tip. If you purchase OVERDELIVER at (www.OverdeliverBook.com) you will receive a PDF copy of Confessions of a Direct Mail Guy as one of the many bonuses that Brian offers to his book buyers.
Chapter 7
The source for the ANA/DMA response statistics can be found here:
https://www.smallbizgenius.net/by-the-numbers/direct-mail-statistics/#gref
Contact details for John Miglautsch
Address: Miglautsch Marketing, Inc., 555 South Industrial Drive, Hartland, WI 53029 USA
Telephone: 262-369-3900
Email: john@migmar.com
Landing page for Break-Even Analysis spreadsheet: https://wdma.org/bea-request/
Chapter 8
Links to the articles on turnover written by Geg Lewis, Content Marketing Manager at LinkedIn:
By industry:https://www.linkedin.com/business/talent/blog/talent-strategy/industries-with-the-highest-turnover-rates
By role: https://www.linkedin.com/business/talent/blog/talent-analytics/types-of-jobs-with-most-turnover
Chapter 9
Contact information for Andrew Ettinger, CEO of The Best Postcards
Email: andrew.ettinger@gmail.com
Phone: 203-243-5671
Website: thebestpostcards.com
LinkedIn: linkedin.com/in/andrew-ettinger-the-best-postcards
Chapter 13
Contact information for Brendon Hafer of Publishing Management Associates, Inc.:
Email: brandon@pma-inc.net
Phone: 815-398-8569
Contact information for Kent Moon, The Addressers:
Website: www.addressers.com
Phone: 1-800-961-4877
Chapter 15
Sample output from The Maxwriter and Dave Coyle's campaigns will be sent on request. Please email your request to me (david@85percentopenrate.com)
Contact information for Billy Sharma:
Email: billy@designersinc.ca
Phone: 416-203-3257
Chapter 17
The presentation that Bart Van Lierde, Head of Marketing at Colruyt (at the time), gave at a conference in 2016 can be found here: https://slideplayer.com/slide/12975276/
Contact information for Steve Falk of Prime Data:
Email: sfalk@primedata.ca
Phone: 1-888-261-2584
Contact information for Liam Kearney, AIIM:
Email: lkearney@aiim.com
Phone: 1-877-841-2446 or 416-798-7110 in the greater Toronto area
Bonus Chapter
The website for Cronin Cards is:
https://www.cronincards.com/occasions/boxed-birthday-cards/
