This page provides links to charts and reports and contact information for people who are mentioned in my book, Postal Mail Profits in a Digitally Obsessed Age.
The original chart on people who look forward to receiving their mail can be found here:
The Canada Post study, A Bias for Action, can be found here:
The full report of The Private Life of Mail can be found here:
Contact information for Amanda Griffith and MarketReach:
Contact information for Tessa Gooding and the Institute of Practitioners in Advertising (IPA):
Brian Kurtz is the most-connected direct response person I know. Learn more about him at his website (www.briankurtz.net). He is the author of OVERDELIVER (www.OverdeliverBook.com) and co-author of THE ADVERTISING SOLUTION (www.TheLegendsBook.com).
The sub-title of OVERDELIVER describes the book perfectly: "Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing."
The link to the Experian article on millennials and direct mail is:
Confessions of a Direct Mail Guy by Gordon V. Grossman is available on Amazon for about $100. However, here's an insider's tip. If you purchase OVERDELIVER at (www.OverdeliverBook.com) you will receive a PDF copy of Confessions of a Direct Mail Guy as one of the many bonuses that Brian offers to his book buyers.
The source for the ANA/DMA response statistics can be found here:
Contact information for Andrew Ettinger, CEO of The Best Postcards
Contact information for Brendon Hafer of Publishing Management Associates, Inc.:
Contact information for Kent Moon, The Addressers:
Sample output from The Maxwriter and Dave Coyle's campaigns will be sent on request. Please email your request to me (firstname.lastname@example.org)
Contact information for Billy Sharma:
The presentation that Bart Van Lierde, Head of Marketing at Colruyt (at the time), gave at a conference in 2016 can be found here: https://slideplayer.com/slide/12975276/
Contact information for Steve Falk of Prime Data:
Contact information for Liam Kearney, AIIM:
Phone: 1-877-841-2446 or 416-798-7110 in the greater Toronto area
The website for Cronin Cards is: