Sign up to receive my weekly column, In The Mail, which is released every Friday. No cost; cancel anytime.
Entrepreneurs who sell tangible goods or services hire us to ignite the power of direct mail because most do not understand it, so we help them maximize repeat business, profit and lifetime value of their customers. Bottom line, they discover postal mail profits.
This marketing channel has been forgotten (or ignored) by many marketers in recent years. Some say this channel is “old-fashioned,” “expensive,” or even “dead,” all of which are incorrect descriptions, particularly amongst those who have successfully executed campaigns.
Marketers will warn anyone that this channel requires time, effort, and attention to detail. Also, it requires an upfront investment.
This channel is postal mail.
People love to receive letters, cards and packages addressed to them, and
They trust postal mail, especially when they know the sender, and
They open their postal mail almost immediately upon receipt, and
They devour the contents, frequently reading and reviewing it more than once; sometimes, they share this information with family or friends, and
They respond to postal mail.
Given these facts, should your business ignore postal mail?
We work with clients from various industries, including:
Our marketing experts are ready to help you develop a postal mail plan that will drive sales and profits for your business.